This direct response ad dials in on one key benefit of the Jitterbug Phone…
Obviously, today’s cell phones are more like mini-computers you hold in your hand. They do everything from make calls, to act as a GPS navigation system, to surfing the net. However…
There’s a LARGE group of people (such as seniors) who get confused with all the new-fangled features of cell phones. All they want is a simple phone that makes calls and is easy to dial.
If you read any magazine that targets older folks, I’m sure you’ve seen a version of this ad for the Jitterbug Cell Phone. It’s squarely targets seniors and anybody who wants an easy-to-use cell phone.
FirstStreet, the maker of this phone, obviously did their research and came up with the perfect phone for technophobes and your grandparents.