It’s not a sneaker… It’s a prescription
for better health…
Every company that makes a product has to decide how to market that product. It can be as basic as, “Our product is the cheapest one on the market.” And they market the product to everyone. Or…
You can give your product very specific benefits, not found in the competition. And instead of marketing it to the masses, you can tightly focus on a specific target market.
When you do that, you eliminate much of your competition. And can often sell your product at a premium price. And that’s exactly the path The Gravity Defyer sneaker takes…