Is it possible to hit a golf ball too far?

Imagine you’re a golfer. You’re paging through a newspaper and you see this headline…

New golf club’s secret metal
 may hit
too far on some par-4s.

This headline will stop you dead in your tracks. If you’re a golfer, you HAVE to know what this new secret metal is. Before you even read the ad, you start imagining how much further you can hit  golf balls if you your golf clubs were made of this secret metal.

And if the headline sounds familiar, that’s because it’s very similar to the fishing lure ad I reviewed a few weeks back. With the headline… Continue reading →