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The $14,615 Exercise Bike Sold Through Mail

ROM Ad1 The $14,615 Exercise Bike Sold Through Mail
A direct response ad for the world’s most expensive
(and weirdest looking) exercise bike

I’m going to start the ad review with one of the all-time great direct response lead generation ads.

Take one look at this exercise bike (called the ROM, which stands for Range of Motion).

You know there’s no way in the world this friggn’ time-machine looking contraption can possibly do what it claims.

It looks ridiculous…impractical… intimidating…and complicated.

And it costs a whopping $14,615. That’s about 20 years’ worth of gym memberships!

And then there’s the outrageous claim…

“Exercise in only 4 minutes.”

Four minutes! “Yeah right,” blasts the voice in your head.

Common sense and logic dictate you shouldn’t even take a second look at this ad. Yet…

…Versions of this ad have been running in magazines (including Robb Report, Forbes, Fortune, etc.) for years.

Obviously, it’s getting customers to buy.

And any ad that can sell this device–is a great direct response ad.

There are a ton of powerful marketing lessons to learn from this ad.

But first… Continue reading

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The Direct Response Ad That Sells The
Health Benefits Of A Sneaker…

gravity defyer3 227x300 The Direct Response Ad That Sells The <br /> Health Benefits Of A Sneaker...

It’s not a sneaker… It’s a prescription
for better health…

Every company that makes a product has to decide how to market that product. It can be as basic as, “Our product is the cheapest one on the market.” And they market the product to everyone. Or…

You can give your product very specific benefits, not found in the competition. And instead of marketing it to the masses, you can tightly focus on a specific target market.

When you do that, you eliminate much of your competition. And can often sell your product at a premium price. And that’s exactly the path The Gravity Defyer sneaker takes…

Continue reading