April 3, 2012 by Admin

Direct Response Ad For World’s
Simplest Cell Phone

This direct response ad dials in on one key benefit of the Jitterbug Phone…

Obviously, today’s cell phones are more like mini-computers you hold in your hand. They do everything from make calls, to act as a GPS navigation system, to surfing the net. However…

There’s a LARGE group of people (such as seniors) who get confused with all the new-fangled features of cell phones. All they want is a simple phone that makes calls and is easy to dial.

If you read any magazine that targets older folks, I’m sure you’ve seen a version of this ad for the Jitterbug Cell Phone. It’s squarely targets seniors and anybody who wants an easy-to-use cell phone.

FirstStreet, the maker of this phone, obviously did their research and came up with the perfect phone for technophobes and your grandparents.

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March 20, 2012 by Admin

The Direct Response Ad That’s
Legally Making Profits For A Lawyer…

Which of these direct response ads is guilty of bad advertising?

All the previous ads I've reviewed have been full and half page ads for national companies. But the same direct marketing concepts that make those ads successful can be used for tiny direct response ads for local service providers. So today, let's look at ads from two different attorneys.

That's right, Ads That Make Money first Ad Review Face-Off!

And even though these ads are specifically for attorneys, you can easily substitute realtors, accountants, plumbers, dry cleaners, and pretty much any service professional.

The ad on the left is your typical "Look at me!" ad many attorneys (and realtors, and accountants, and plumbers, etc. use.

You’ve probably seen similar ads thousands of times. But how many times have the ads convinced you to call? I’m guessing a big fat goose egg.

The ad tells you nothing about the service. Nothing about how good the service is. Nothing about how his service is different and superior to his colleagues and competition.

The ad is less about helping his business move forward, and more about pleasing his ego (thus, the HUGE photo of his mug).

Now let’s look at the ad on the right. Wow, what a difference. No photo. TONS of text. And a bold headline…

DUI DEFENSE

This is a BRILLIANT ad that does everything right. So let's compare the two, and see why the ad on the right will ALWAYS get more clients for the attorney than the ad on the left. Continue reading →

March 12, 2012 by Admin

The Direct Response Ad That Sells The
Health Benefits Of A Sneaker…

It’s not a sneaker… It’s a prescription
for better health…

Every company that makes a product has to decide how to market that product. It can be as basic as, “Our product is the cheapest one on the market.” And they market the product to everyone. Or…

You can give your product very specific benefits, not found in the competition. And instead of marketing it to the masses, you can tightly focus on a specific target market.

When you do that, you eliminate much of your competition. And can often sell your product at a premium price. And that’s exactly the path The Gravity Defyer sneaker takes…

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