Fishermen don’t stand a chance…
A smart (and honest) fishing salesperson will tell you, “Fancy fishing lures aren’t meant to catch fish, they’re meant to attract fishermen.” That hits the nail on the head, when it comes to this amazing ad.
Normally, it’s a bad move to associate your product or service with something illegal. But there are exceptions…Namely, when you’re proving the gizmo you’re selling is so superior to the crap the competition is selling, there must be something “illegal” that gives it an unfair advantage.
In this classic ad for a fishing lure, the illegal angle backs up the claim that it may soon be banned from fishing tournaments.
This ad has been running for an incredibly long time. Let’s see how it lures in fishermen, hook, line and sinker… Continue reading
